Creating engaging team videos for your dental practice’s website is an excellent way to connect with potential patients. The team page is one of the most visited sections of a dental website, and adding short, personable videos can make your practice feel more welcoming. Not only do these videos help build trust, but they can also be repurposed for social media marketing, further expanding your reach.

1. Ideal Video Length

• Optimal duration: Aim for 30 seconds per video. This is enough time to introduce a team member without losing the viewer’s attention.
  
• Extended option: If needed, you can extend up to 45 seconds to provide more details about the team member’s role and personality.
  

2. Setting Up the Video

• Location: Choose a well-lit, clean, and inviting area within the practice. A backdrop featuring part of the office adds familiarity.
  
• Lighting: Soft, natural light is best. If indoors, use diffused lighting to eliminate harsh shadows.
  
• Camera Positioning: Keep the camera at eye level for a personal connection. A medium shot (waist-up) allows for natural hand gestures.
  
• Audio Quality: Use a lapel microphone to capture clear sound and minimize background noise.
  
• Background Music: Subtle, upbeat music can be added during editing, but it should never overpower the speaker’s voice.
  

3. Structuring the Video

• Introduction (3-5 seconds):
  
  • Team member introduces themselves: “Hi, I’m [Name], and I’m the [Role] at [Practice Name].”
    
• Main Content (20-25 seconds):
  
  • Briefly explain their role: “I assist patients by [mention key responsibilities].”
    
  • Highlight what they love about their job: “What I enjoy most about working here is [mention a reason reflecting the patient-focused environment].”
    
  • Share a personal touch: “Outside of work, I love [hobby or fun fact].”
    
• Closing (5-10 seconds):
  
  • Reassure patients: “I look forward to welcoming you to our practice and ensuring a comfortable visit!”
    
  • Encourage a warm smile or wave at the end.
    

4. Suggested Questions for Team Members

To keep videos engaging and natural, ask team members the following:

• What is your name and role at the practice?
  
• What do you enjoy most about your job?
  
• How do you help patients feel comfortable during their visit?
  
• What is one thing you want patients to know about you or your approach to care?
  
• What do you enjoy doing outside of work?
  

5. Videographer Guidelines

• Encourage Relaxation: If a team member feels nervous, have them do a few practice takes.
  
• Capture Authentic Smiles: Engage with the subject to bring out their natural expressions.
  
• Maintain Consistency: Keep framing, lighting, and sound quality uniform across all team videos.
  

6. Post-Production Tips

• Add a name and role overlay at the beginning of the video.
  
• Feature the practice’s logo subtly in the corner or at the end.
  
• Include captions to make the video accessible, especially for viewers watching without sound.
  

7. Additional Best Practices

• Trial and Feedback: Test the first video with a small group of patients and adjust as needed.
  
• Regular Updates: Refresh team videos annually or when team members have a role change.
  

By following this framework, your dental practice can create compelling team videos that enhance patient trust and engagement while strengthening your online presence.